New Brand Chapter

We proudly present the rebranding of “Bata Industrials, The Safety Shoe”. The new positioning is certainly not chosen out of arrogance but out of passion. We want professionals to be strong, to walk with confidence and to be safe under all circumstances. And that doesn’t just start with just a safety shoe. That starts with The Safety Shoe.

As part of the Bata Shoe organisation, the world’s largest shoe manufacturer, we have proudly decided to honour our origins by including the well-known B of Bata in the new Bata Industrials logo. Black and blue characterize the new logo. Finally, at Bata Industrials, safety is taken very seriously, but we also want professionals to take their responsibility seriously. That is why we are now using the tagline: Seriously.

A large part of our safety shoes are developed and produced in Best in Noord-Brabant. Our investments in robotics, Research & Development and advanced technologies are bearing fruit. Founded in the Czech Republic in 1894, Bata was one of the first manufacturers to sell its products all over the world.